Last edited by Tegor
Friday, May 8, 2020 | History

4 edition of Marketing engineering found in the catalog.

Marketing engineering

Gary L. Lilien

Marketing engineering

computer-assisted marketing analysis and planning

by Gary L. Lilien

  • 84 Want to read
  • 39 Currently reading

Published by Penn State Smeal College of Business in State College, Pa .
Written in English

    Subjects:
  • Marketing -- Data processing.,
  • Marketing -- Decision making -- Mathematical models.,
  • Marketing -- Decision making -- Data processing.

  • Edition Notes

    Includes bibliographical references and indexes.

    StatementGary L. Lilien, Arvind Rangaswamy.
    ContributionsRangaswamy, Arvind.
    Classifications
    LC ClassificationsHF5415.125 .L54 2001
    The Physical Object
    Paginationxxiv, 518 p. :
    Number of Pages518
    ID Numbers
    Open LibraryOL22735778M
    ISBN 101412022525

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